Experiential & Cultural Storytelling

Service / 05

We design experiences that produce earned media because they are built around a story journalists want to tell. Cultural anchoring, unexpected venues, narrative integration with the product or brand

Capabilities:

Brand launch events with narrative integration
Press formats outside the standard agenda
Cultural and institutional partnerships
Influencer and lifestyle media curation
360° industrial video and VR production
Earned media measurement and reporting

Case studies:

Ford Motor Ελλάς

New Puma launch

2020

Challenge:

Break away from the standard two-day press launch every automotive brand runs

Solution:

Three-day format at the National Observatory in Penteli. Meteorologists explained climate change, anchoring the hybrid Puma in a sustainability narrative

Result:

Extensive organic lifestyle coverage in addition to automotive press

ORIS

Brand launch in Greece

2019

Challenge:

Introduce a premium Swiss watch brand with low awareness in Greece

Solution:

First private brand event hosted at the National Observatory of Athens, the official timekeeper of Greece. Historical narrative integration

Result:

Extensive organic press coverage across lifestyle and business media

Coca-Cola HBC (3E)

Megaplant Schimatari - 360° industrial film

2017

Challenge:

Showcase SE Europe's largest megaplant, a €24M investment

Solution:

360° industrial video, concept and production

Result:

VR viewing for Board members. YouTube distribution

Service / 05

Experiential & Cultural Storytelling

Capabilities:

Case studies:

Ford Motor Ελλάς

Challenge:

Solution:

Result:

ORIS

Challenge:

Solution:

Result:

Coca-Cola HBC (3E)

Challenge:

Solution:

Result:

The difference between noise and narrative

Let’s talk.

+30 210 7237105 | info@brainband.gr