We are serialstory tellers

We offer a 360°, audience-based content development for earned, paid, owned and shared traditional, online and social media channels.

We generate memorable events and use the right influencers to amplify our message, including leveraging employees as ambassadors.

With a newsroomflexible structure...

We have a philosophy, know-how and culture that make us different in many ways from a traditional PR or Communications Agency.

Our core team has been an integral part of all types of media (TV, print, newspapers, magazines, radio, digital)…
Creating content experiences that matter…with speed, effectiveness and impact just like a “real” newsroom would.

And a point of view...

Stories make the world go around.
Stories are memorable.
Stories travel farther.
Stories inspire action.

Storytelling is an art...

But, how it works on the brain is all science.

Neural Coupling

A story activates parts in the the brain that allows the listener to turn the story into their own ideas and experiences thanks to a process called neural coupling

Mirroring

Listeners will not only experience the similar brain activity to each other, but also to the speaker

Dopamine

The brain releases dopamine into the system when it experiences an emotionally charged event, making is easier to remember and with greater accuracy

Cortex Activity

When processing facts, two areas of the brain are activated (Broca’s and Wernicke’s area). A well-told story can engage many additional areas. including the motor cortex, sensory cortex and frontal cortex.

Storytelling isaudience centric...

Storytelling and Brand Journalism look at how an audience can benefit from the content that has been created by your Brand.

And NOT, the other way around.

So mind the gap, between Brand Journalism
and traditional Content Marketing.

Our spot-onpartnerships

We are members of My Spectrum Management Consulting group leveraging each others’ resources, know-how and networks.
Together with our extensive affiliate partner network we deliver from Strategy to Execution.

MY SPECTRUM.

WINNING TOGETHER

EUROPE • AFRICA • MIDDLE EAST

About us

We are a team of professionals who work passionately for your best interests.
We combine the knowledge and experience of former C-level executives in leading publishing organizations and greek and multinational corporations, with the freshness and ambitions of young people, who have already demonstrated a significant path in the field of communication.

Meet our team

Our services

Corporate Storytelling & Communications

Bringing to life the corporate brand through consistent storytelling and creative newsroom that help your stakeholders see human faces, voices, and the impact you deliver as an organization.

  • ► Strategic Communications Planning
  • ► Communication Content Platforms
  • ► Corporate Events & Meetings
  • ► Corporate Videos
  • ► HR Communications Content Platforms
  • ► Corporate Website
  • ► Corporate Reports with Storytelling
  • ► Corporate Publications
  • ► Corporate Newsletters
  • ► Press Events
  • ► Press Office
  • ► Media Training
  • ► Corporate Social Media
  • ► Native Content Management
  • ► Corporate Media Planning & Buying

CEO & Executive Communications

Reinforcing Corporate image and thought leadership via impactful Executive Team Communications. Strengthening reputation and engagement with key stakeholder groups such as, investors, industry, community and employees.

  • ► Thought Leadership Content
  • ► Personal Social Media
  • ► Speeches
  • ► Presentations
  • ► Blogging
  • ► Appearances in Media
  • ► Interviews
  • ► Articles
  • ► Inspirational Videos
  • ► Professional Photo Shooting
  • ► Media Training
  • ► Speaking Events
  • ► Internal Employee Announcements

Public Affairs & Corporate Relations

Navigating the regulatory, social and political landscape and building critical relationships for maximum business impact.

  • ► Stakeholder Mapping
  • ► Risk Assessment
  • ► Stakeholder Strategy
  • ► Strategic Communication Consulting
  • ► Stakeholder Communication
  • ► Reputation Management
  • ► Stakeholder Relations
  • ► Stakeholder Management
  • ► Media Relations
  • ► Political Engagement & Insight
  • ► Lobbying
  • ► Crisis and Issues Management
  • ► CSR Campaigns & Partnerships
  • ► Crisis Media Training

Brand Journalism & Communications

Connecting on an emotional and deep level with your consumer and customer audiences to drive preference and loyalty.

  • ► Brand Communication Strategy
  • ► Consulting on Applied Storytelling
  • ► Brand Storytelling Platforms
  • ► Brand PR
  • ► Brand Storytelling via Influencers
  • ► User-generated Content Platforms
  • ► Digital Contests
  • ► Creative Media Storytelling Partnerships
  • ► Digital Marketing
  • ► Social Media Management
  • ► Social Media Content Production
  • ► Brand Launch Events
  • ► Promotional Events
  • ► Brand Media Planning & Buying
  • ► Graphic Design Studio
  • ► Video & Content Production
  • ► Communication Sponsors

Digital Engagement

Engaging your audience online with powerful stories worth sharing.

  • ► Social Media Storytelling Strategy
  • ► User-generated Content Platforms
  • ► Digital Contests
  • ► Online Meetings & Events
  • ► Virtual Reality
  • ► Website Development
  • ► Website Content Production
  • ► Website Content Management
  • ► E-Shop Development
  • ► E-Shop Content Management
  • ► Google Ads
  • ► Digital Ad Banners
  • ► Digital Native Content
  • ► Digital Media Partnerships
  • ► Blog Content Production
  • ► Blog Content Management

360° Creative & Content Production

Content Platform: NEUTRAL
Content Impact: HIGH

Text.

  • ► Short Form Articles
  • ► Long Form Articles
  • ► Ghostwritten Articles
  • ► Feature Articles
  • ► Listicles & Guides
  • ► Q&As
  • ► Blogs
  • ► Recipes
  • ► Copywriting

360° Video.

  • ► How-to’s
  • ► Animated Explainers
  • ► Mini Documentaries
  • ► Socia / Mobile
  • ► Influencer
  • ► Animated GIFs
  • ► Cinemagraphs
  • ► 360 Videos

High Value.

  • ► White Papers
  • ► E-Books
  • ► Slideshares
  • ► Reports
  • ► Presentations

Design.

  • ► Infographics
  • ► Data Visualizations
  • ► Micrographics
  • ► Social Graphics
  • ► Illustrations

Photo.

  • ► Studio Shoots
  • ► On-location Shoots
  • ► Event Coverage
  • ► Photo Essays
  • ► Social Photos
  • ► 360 Photos

Interactive.

  • ► Infographics
  • ► Data Visualization
  • ► Decision Trees
  • ► Checklists
  • ► Slideshows
  • ► Quizzes
  • ► Calculators
  • ► Microsites
  • ► Live Coverage

Our work

We work for a range of clients extending from Greek start ups to large national and multinational companies. If you would like to meet our team or/ and see our credentials, please fill out the form below and we will contact you shortly.